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Both well- established and large company shunned social media. Do you think Wetherspoons are losing out for dumping its social media accounts? It’s time to think sensibly about what’s right for your business.
Many social media experts are smugly frowning about Weatherspoons’ decisions to shut its social media accounts. They don’t know how to do social media properly so they’ve ditched it instead. What a dinosaur business that is!”.
It’s universally understood that Apple is at the vanguard of technology and communication. Yet, it’s never had either a Facebook or Twitter presence. It does have an Instagram presence but it follows five accounts, so it is very much a one-way communication channel.
Why doesn’t the technology behemoth Apple partake in social media? Because it has calculated the ratio of effort vs output for managing social media and it doesn’t work. Apple prefers to control its image by using its own platforms and website to drive the agenda, rather than partaking in the melee that is social media.
Wetherspoons has taken a similar stance. Chairman Tim Martin believes that managing social media takes too much time and has very little positive impact. In fact, he’s on the record as stating that: “I don’t believe that closing these accounts will affect our business whatsoever.”
Are Apple and Wetherspoons the smartest people in the room? Apple and Wetherspoons ARE smart. Not because they’ve sidestepped social media. The jury is still out on the matter. They are smart because they have bucked the trend and made a BUSINESS DECISION concerning social media which they feel rightly or wrongly, is the correct one for them. They have made this decision by weighing up the variables and made a decision according to their findings.
Most businesses don’t make a calculated decision about social media. Most use it because they feel they have to. Many put a lot of effort in and get little or nothing in return. Or they shun social media because they ‘tried it’ and it did nothing so they’ve abandoned it.
Just like any business decision or investment in time, you need to consider the ratio of time vs output. If social media genuinely does nothing for your business, you may only need to preserve your accounts just to help validate who you are.
If you want to learn more about how (and if!) you should be using social media for business come to one of our BforB meetings and meet the guru’s. Few of our members want to use online marketing tools the right way, so if you feel the same way, join us and find out for yourself.
Call 0330 118 8980 for personal invitations.
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